New Gap Logo…Love it? Hate it?
The Gap has unveiled a new logo on their corporate website…and people are definitely hating on it. But could it be planned? With all the recent publicity that Apple received for their iTunes logo redesign, could The Gap be making a calculated decision to spark discussion on social media outposts?
On their Facebook page, The Gap released this message in response to the criticism:
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
