Comedy Central’s new logo is not very liked on the internet. Very much like The Gap’s rebrand, Comedy Central’s new iteration is a vast deviation from their previous logo. Designed by the creative agency The Lab, the logo will make its official debut on January 1. HuffPo has an informal poll indicating that:
When Centurytel and Embarq merged in 2009, CenturyTel began a large re-brand campaign for their new identity CenturyLink. Fair enough. But I want to know who came up with the slogan seen in these billboards:
Be Stronger Connected
The Wisconsin Tourism Federation changed their name to the Tourism Federation of Wisconsin to avoid the WTF acronym also known on the internet as What The Fuck. After finding jokes about their organization on websites and blogs, they felt it was time for a change.
A 35 million dollar brand campaign fell flat for Tropicana and Arnell. They redesigned their orange juice packaging to coincide with their Squeeze brand campaign. But after receiving so many emails and phone calls from pissed off customers that they reverted back to the original straw-in-orange design that most are familiar with.
